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The Psychology of Color: The Meaning of Colors in Design, Advertising, and Marketing

Imagine the yellow color. What is your first association? This is definitely a lemon. No wonder we expect a yellow-colored drink to be sour. Colors cause us to associate products with objects and phenomena, some associations coincide with people and entire nations. Color also helps us navigate the world. Try it yourself - choose a Skittles candy with your eyes closed and determine its taste. Most likely, blindly, this will not be so easy so do not underestimate the importance of color.